Tuesday, January 31, 2012

#1 Discuss why knowledge and competence are a critical source of competitive advantage.


It's no secret that the right mix of knowledge and competence will make an employee a valuable resource to companies dealing in any business.  Knowledge and competence are crucial to standing out among the competition.  The business world is structured in a way that makes it very easy for a business to establish itself as a business, which leads to having multiple businesses with the same technologies and the same market. The businesses that stand out to the consumer are the ones with the inventive marketing strategies and competent people executing the inventive marketing strategies.  The knowledge that is required to execute a creative and innovative marketing campaign is the crucial aspect that separates knowledgeable and competent companies from the less innovative, more stagnant businesses that display little or no progression.  The businesses that fail to utilize the resources that are readily available due to knowledge delivery systems, are the businesses that will ultimately loose the struggle to stay viable in a cut-throat business world.

A knowledgeable employee is good.  An employee who has both the knowledge and the competence to use that knowledge is a well rounded employee.  A successful company will have leadership that is well rounded.  The leadership of a company will resonate from the top to the lowest member of the organization, and if that member is equally knowledgeable and competent then the organization as a whole will be operating optimally.




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